Product Photography, Paarl

Product photography

In photography, I favour compositions that allow me to be creative, by zooming in on unexpected details or portraying subjects from an unusual angle. Product and advertorial photography allows me to do just that. Similar to graphic design, every detail counts, and every detail is in my hands and my eyes. Every pixel in the frame plays a role in the overall composition. Other than nature or people photography, I don’t depend on an unpredictable situation or spontaneous behaviour. I control the stage. This way, photography is not just capturing what happens to be finding itself before the lens, but a design that starts from an idea in the brain. Photography then is just another way of graphic design.